Description

Waitrose & Partners is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose. They also aims to provide the best quality food sourced in the most responsible way. It was acquired in 1937 by employee-owned retailer John Lewis Partnership, which still sells groceries under the brand.

Responsibility

Delivered a polished responsive commerce experience using CSS, HTML, jQuery, Python to support the brand’s digital storefront. Focused on product storytelling, intuitive navigation, and conversion-oriented presentation across desktop and mobile. Integrated marketing content, clear visual hierarchy, and performance-minded front-end structure to improve customer trust. Ensured the user journey remained consistent, accessible, and aligned with the business goals. This work was structured to ensure strong visual coherence and effective communication across all project assets.