Description

GAP is an American worldwide clothing and accessories retailer. GAP was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates six primary divisions: Gap (the namesake banner), Banana Republic, Old Navy, Intermix, Hill City, and Athleta.

Responsibility

Delivered a polished responsive commerce experience using CSS, HTML, JavaScript, jQuery to support the brand’s digital storefront. Focused on product storytelling, intuitive navigation, and conversion-oriented presentation across desktop and mobile. Integrated marketing content, clear visual hierarchy, and performance-minded front-end structure to improve customer trust. Ensured the user journey remained consistent, accessible, and aligned with the business goals. This work was structured to ensure strong visual coherence and effective communication across all project assets.