Who I Am

Get to know me better.

I am a Senior Front-End Engineer with a decade of experiences in creating user-centric web applications. Proficient in modern web technologies like Node, Express, React, Vue, TypeScript, and Electron. I specialize in optimizing performance and enhancing conversions through meticulous A/B testing. As a skilled team leader, I foster innovation, promote cross-functional collaboration, and consistently deliver high-quality web experiences. My passion lies in pushing the boundaries of web development to create innovative, user-focused solutions.

Experiences

List of awesome wokplaces

SAM Media
Senior Front-End EngineerSAM MediaManitoba, CanadaNov 2021 – Present

Employing persuasive design elements on the landing pages for desktop and mobile, achieving a 15% boost in conversion rates.

Worked closely with product owners, stakeholders, and cross-functional teams to deliver front-end solutions that met product requirements, business goals, and user needs.

Leading and coached junior engineers, promoting a culture of collaboration with Agile methodology, continuous learning, and best practices, resulting in a 20% increase in team productivity.

Learning and performing A/B testing to validate hypotheses and enhance user experiences, leading to a 10% growth in customer engagement and retention.

Encourage clean and maintainable code, responsible for reviews and continuous integration practices, reducing code defects by 15% and improving overall code quality.

Digital and Code DMCC
Senior Front-End EngineerDigital and Code DMCCDubai, United Arab EmiratesJul 2020 – Sep 2021

Engaging in the full development life cycle including architectural design and testing.

Optimized website performance, consistently achieving top-notch Lighthouse scores, ensuring optimal loading times and superior SEO rankings.

Responsible for unit testing, feature prioritization, and managed pull and merge requests.

Acting as the primary point of contact for clients, collaborating closely to understand project requirements and deliver tailored solutions.

Learning through engaging in regular discussions with the design team and back-end engineers, conceptualizing and implementing new features and enhancements, resulting in cutting-edge web applications.

Al Tayer Insignia
Front-End EngineerAl Tayer InsigniaDubai, United Arab EmiratesOct 2017 – Jun 2020

Implemented user interface and experience designs for prominent brands and integrating design concepts with cutting-edge front-end technologies, enhancing user experiences and customer engagement.

Optimized server-side rendering, improving search engine rankings and website visibility, achieving a 15% increase in organic traffic and user acquisition and 15% client-side performance improvements.

Created flawless UI components and collaborated with UX designers to enhance user satisfaction and retention, earning positive user feedback.

Collaborated with the back-end team to design and optimize RESTful APIs, enhancing application performance and data handling, enabling faster data retrieval and seamless user interactions.

Learned to troubleshot and resolved frontend-related issues promptly, ensuring smooth multi-device and cross-browser compatibility.

First Screen FZ LLC
Product Designer and DeveloperFirst Screen FZ LLCDubai, United Arab EmiratesJun 2013 – Sep 2017

Built highly effective and responsive landing pages for desktop and mobile, achieving a 20% boost in conversion rates and user engagement.

Produced compelling graphic and media materials using Adobe applications, enhancing the visual appeal and aesthetics of web pages.

Led the front-end development of projects, using action scripting, XML, CSS, JavaScript, and jQuery, ensuring seamless functionality and user experience.

Outlined the structural content of websites, optimizing user navigation and information flow, while managing image editing and graphics creation.

Understand and implemented accessibility practices, ensuring compliance with WCAG guidelines, and providing an inclusive and user-friendly experience.

For more experiences and a comprehensive list of projects, please visit my LinkedIn profile  linkedin.com/in/genesisobtera

Expertise

The skills I learned
and mastered.

Web Design
Embark on a transformative web design journey with me. With over eight years of experience, I specialize in crafting visually stunning, user-centric websites tailored precisely to your unique needs. My web design service ensures your vision materializes with unmatched style and substance, delivering digital experiences that captivate and resonate with your audience.
Brand Identity
Discover the essence of your brand with my brand identity service. With years of expertise, I create cohesive brand experiences that define your unique identity. From logo design to comprehensive brand guidelines, I’ll ensure your brand’s story is told consistently and compellingly, leaving a lasting impression on your audience.
Presentation
Elevate your message with my presentation service. With a keen eye for design and an understanding of effective communication, I’ll transform your ideas into engaging visual narratives. Whether it’s for a pitch, a keynote, or a report, I craft presentations that captivate and convey your message with clarity and impact.
Prints
Enhance your brand’s physical presence with my print service. From business cards to brochures, I combine design expertise and attention to detail to create stunning print materials that leave a lasting impression. Elevate your brand’s identity and stand out in the tangible world.